Combat Stress is a charity for ex-servicemen and women who suffer with post-traumatic stress disorder and other mental health issues. They were looking to refresh their visual identity and wanted to convey a sense of empowerment and dignity.
The colours represent the three areas within the armed forces – Army, Navy and Air Force. The logo alludes to a medal ribbon bar, representing a sense of achievement and a resilience to their challenges. This sentiment also informed the rest of the visual identity in its bold approach. The identity was also emulated by SSAFA, the armed forces charity.