Fundamental Media, a leading media buying consultancy service, approached me to create their new visual identity. They were looking to refresh their logo but were keen to retain their core colour.
With this in mind, I explored a range of options that would give their mark a sense of depth, dimension and dynamism, and reflect their vast range of advertising activities within both digital and print environments.
Secondary graphic assets were also created that echoed the characteristics of the logo and helped reinforce Fundamental Media’s visual identity.